Trademark
A trademark is a sign that distringuishes the goods and services of one trader from those of others. Reputation and brand image are intangible asset of an enterprise. Anyone sells, imports exports and/or makes products affixed registered trademark without the authorization of the trademark owner would result in trademark infringement.
Each country has its own trademark law. Thus, trademarks would be registered in production places, sales markets and potential markets in accordance with the business nature of the trademark applicants.
Importance of Trademark Registration
- Intangible asset for a trademark owner
- ®/™ symbol would be designated for a registered trademark, which increases brand value and profit
- Exclusive right for the trademark owner to use the trademark and license a third party to use the trademark for licensing fee